In 2016, Formativ Health was a startup with no story. A year old, it was basically starting from scratch from a marketing perspective. That was ok with us.
Healthcare is broken and being a patient sucks. Formativ was setting out to fix that, but they needed a story that didn’t get in its own way when pitching prospects. So we rebuilt their pitch and value props from the ground up, streamlining their story without shying away from the complexity that every healthcare company has to face.
Then we took that story and brought it to life on a new website, building an effective top of funnel that resisted the boring conventions of the industry.
Once the basics were covered, we really got to work. Developing campaign and content strategies to educate prospects, improve SEO, and bring in leads. Because without leads, what’s even the point.