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INSIGHT

When you're comfortable, you're confident. Maybe too confident.

Branding  |  Campaign

For guys in Amberjack’s target audience, wearing dress shoes means fitting in, and fitting in means feeling confident. So, we took this insight and built a brand around it. Then, we launched that brand with a campaign we took to calling Big Comfort Energy, because of the way these shoes can’t help but make you feel.

Yellow-1

INSIGHT

When you're comfortable, you're confident. Maybe too confident.

Branding  |  Campaign

For guys in Amberjack’s target audience, wearing dress shoes means fitting in, and fitting in means feeling confident. So, we took this insight and built a brand around it. Then, we launched that brand with a campaign we took to calling Big Comfort Energy, because of the way these shoes can’t help but make you feel.

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VISIT

37 N15TH ST
BROOKLYN
NY, 11222

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