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INSIGHT

When you clear the chaos, creativity follows.

Writing  |  Directing

The workplace has become a hellscape of Zoom calls and reply-alls and Slack messages. But when you feel more on top of things, it’s easier to make stuff you’re proud of. We used the story of how Vox makes explainers to show how Asana helps people do their best work. We sent equipment to Vox employees, taught them how to use it over Zoom, and then directed their performance. We’re sure it doesn’t show.

Yellow-1

INSIGHT

When you clear the chaos, creativity follows.

Writing  |  Directing

The workplace has become a hellscape of Zoom calls and reply-alls and Slack messages. But when you feel more on top of things, it’s easier to make stuff you’re proud of. We used the story of how Vox makes explainers to show how Asana helps people do their best work. We sent equipment to Vox employees, taught them how to use it over Zoom, and then directed their performance. We’re sure it doesn’t show.

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