INSIGHT

What's the difference between a chickpea and a garbanzo bean?

Campaign

Barilla needed to crush the chickpea pasta competition and extend their reign as global pasta potentate. They’d determined that drilling down on chickpea being the only ingredient in their pasta as the strategic key. So, we created an extremely short sitcom to make that fact unforgettable.
 
 

INSIGHT

What's the difference between a chickpea and a garbanzo bean?

Campaign