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INSIGHT

Big beauty shouldn’t make you feel small.

Campaign

For the casual beauty consumer, the beauty industry is full of imaginary standards, inane complexity, and intimidating jargon. We helped Birchbox redefine themselves as a casual beauty consumer’s best friend and make them feel better about their beauty choices by calling it like it is–a bunch of beauty stuff.

Yellow-1

INSIGHT

Big beauty shouldn’t make you feel small.

Campaign

For the casual beauty consumer, the beauty industry is full of imaginary standards, inane complexity, and intimidating jargon. We helped Birchbox redefine themselves as a casual beauty consumer’s best friend and make them feel better about their beauty choices by calling it like it is–a bunch of beauty stuff.

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