INSIGHT

You can't hear your plants talking to you.

Campaign

Major created a fertilizer company called Drugs for Plants, their first foray into being their own client. For the launch campaign, they captured the pleading cries of plant babies longing for sustenance. Then, for the experiential, they made a tree plead in a park in Brooklyn.

After that, they protested the slaughter of Christmas Trees in the shadow of the greatest martyr of them all–the Rockefeller Christmas Tree. 

See even more on Instagram. And TikTok.

INSIGHT

You can't hear your plants talking to you.

Campaign