INSIGHT
Creativity is a process.
Book
We teach a class at Miami Ad School on how to have ideas. Students describe it as "very hard" but also their "favorite class". So, we took the thinking we developed for that class and expanded it into a book on how to have ad ideas.
To bring the book to life, we worked with the illustrator Maria Jesus Contreras, Berlin design firm Formal Settings, and render artist Lucas Hearl.
INSIGHT
Creativity is a process.
Book
We teach a class at Miami Ad School on how to have ideas. Students describe it as "very hard" but also their "favorite class". So, we took the thinking we developed for that class and expanded it into a book on how to have ad ideas.
To bring that book to life, we worked with illustrator Maria Jesus Contreras, Berlin design firm Formal Settings, and render artist Lucas Hearl.
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