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INSIGHT

Booze tastes better with a story.

Branding  |  Campaign

When it comes to drinking, the story of what’s in the glass goes a long way toward making you feel good about your choices. So, when we made a new brand for an 800-year-old shochu, we knew we had to steep ourselves in its history. We created a brand that married familiar references with modern design, allowing our shochu to sit at a crossroads between the past and the present. We then chose a name that was elemental to the way this shochu is created–the water its made with is drawn right from the Kase river.

Yellow-1

INSIGHT

Booze tastes better with a story.

Branding  |  Campaign

When it comes to drinking, the story of what’s in the glass goes a long way toward making you feel good about your choices. So, when we made a new brand for an 800-year-old shochu, we knew we had to steep ourselves in its history. We created a brand that married familiar references with modern design, allowing our shochu to sit at a crossroads between the past and the present. We then chose a name that was elemental to the way this shochu is created–the water its made with is drawn right from the Kase river.

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VISIT

37 N15TH ST
BROOKLYN
NY, 11222

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