Kase

In 2016 there was no Kase. There was only a founder with an idea and barrels full of shochu on
an island in southern Japan. He came to us with that idea and we got to work.

In 2016 there was no Kase. There was only a founder with an idea and barrels full of shochu on an island in southern Japan. He came to us with that idea and we got to work.

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The Beginning

 

We started with the basics. Name, logo, brand story. As one of the first-ever shochu brands developed specifically for an American audience, we knew the story had to be equal parts education and allure.

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The Bottle

 

Next, we got to work on the bottle, developing a design unlike anything on any liquor shelf or backbar anywhere.

 

Next, we got to work on the bottle. The design had to be clean, modern, and unlike anything on any liquor shelf or backbar anywhere.

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Section B

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bottle2

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The Site

 

From there, we created a website that both introduced shochu to an audience that had never heard of it, and showed them why this shochu, from a distillery that’s been around for 15 generations, is the best.

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The Content

 

Then we went to Japan to shoot and produce the video you watched at the top and a whole bunch of social-first content.

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