INSIGHT
You feel savvy when you know the real story.
Campaign
People saw Wild Turkey as redneck gut rot. But, we knew that there was a story there that would make people feel better about drinking Wild Turkey, a history that gave this bourbon some real legitimacy. So we brought that story to life.
INSIGHT
You feel savvy when you know the real story.
Campaign
People saw Wild Turkey as redneck gut rot. But, we knew that there was a story there that would make people feel better about drinking Wild Turkey, a history that gave this bourbon some real legitimacy. So we brought that story to life.
