INSIGHT

We all think we're unique but maybe we aren't.

Campaign

Tripadvisor needed their first-ever brand campaign–a proper top-of-funnel tagline with legs for years and a :30 spot to go with it. So, we took their 23 years of nuanced travel guidance and gave them a brand platform to match: We’ve been there. Then, we went to Mexico to bring it to life.

INSIGHT

We all think we're unique but maybe we aren't.

Campaign