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INSIGHT

You feel savvy when you know the real story.

Social Content

People saw Wild Turkey as redneck gut rot. But, we knew that there was a story there that would make people feel better about drinking Wild Turkey, a history that gave this bourbon some real legitimacy. So we brought that feeling to the forefront. We created social content that helped Wild Turkey feel less like a cheap bourbon and more like the kind of booze someone who wants to feel in the know might bring to the party.

Yellow-1

INSIGHT

You feel savvy when you know the real story.

Social Content

People saw Wild Turkey as redneck gut rot. But, we knew that there was a story there that would make people feel better about drinking Wild Turkey, a history that gave this bourbon some real legitimacy. So we brought that feeling to the forefront. We created social content that helped Wild Turkey feel less like a cheap bourbon and more like the kind of booze someone who wants to feel in the know might bring to the party.

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VISIT

37 N15TH ST
BROOKLYN
NY, 11222

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