INSIGHT

You feel savvy when you know the real story.

Social Content

People saw Wild Turkey as redneck gut rot. But, we knew that there was a story there that would make people feel better about drinking Wild Turkey, a history that gave this bourbon some real legitimacy. So we brought that feeling to the forefront. We created social content that helped Wild Turkey feel less like a cheap bourbon and more like the kind of booze someone who wants to feel in the know might bring to the party.

INSIGHT

You feel savvy when you know the real story.

Social Content